Kfc Vietnam Essay Example For Students

Kfc Vietnam Essay Advertising AND MANAGEMENT EXECUTIVE SUMARY Table of Contents 1. Organization Profile and History4 2. Current Market Situation4 2. 1 PEST Analysis4 2. 2 Porter’s Five Forces6 2. 3 Competitor Analysis7 2. 4 Market Segmentation8 3. SWOT and issue analysis11 3. 1 SWOT analysis11 3. 2 Key Successful Factors13 3. 3 Issue Analysis13 4. Objectives14 5. Advertising Strategy14 Appendix15 Figure 215 Reference16 1. Organization Profile and History Kentucky Fried Chicken (KFC), established by Colonel Harland Sanders in 1930, has created to get one of the biggest cheap food chicken administrator and franchiser around the globe with in excess of a billion finger lickin great. In 1966, it opened up to the world and was obtained by PepsiCo, Inc. In 1997, PepsiCo spun-off of its snappy assistance eateries including KFC into an autonomous café organization, Tricon Global Restaurants, Inc (KFC Vietnam 2008). The organization currently was known as Yum! Brands Inc which incorporated all the eateries: AW Restaurants, Long John Silvers, Pizza Hut and Taco Bell. KFC has in excess of 11,000 cafés working in excess of 80 nations and domains on the planet. Today it is one of the most popular and most grounded brand names in the inexpensive food showcase (Entrepreneur Media 2009). In 1997, KFC eateries opened its first outlet in Ho Chi Minh City Vietnam. Today, because of the pattern of the bustling way of life and the expansion in income of individuals in large urban areas like Ho Chi Minh City, KFC Vietnam establishment extended its system so far to 75 cafés with 47 outlets in Ho Chi Minh City, 15 outlets in Hanoi and others in numerous Vietnamese regions (KFC Viet Nam 2008). Organization authorities considered Vietnam as a potential development advertise in inexpensive food industry. KFC’s objective is to make sure about its situation as a market chief and increment the piece of the overall industry in Vietnam. . Current Market Situation 2. 1 PEST Analysis This segment presents applicable foundation information on the current Vietnamese large scale condition. Political Factors After the join of Vietnam to the WTO, Vietnam’s new ad diversifying law accommodated a legitimate administrative atmosphere conductive to the diversifying part. The adm inistration strategy supported the opening up of outside establishments which are required to develop. With a yearly development of 30 percent as of late, diversifying indicated extraordinary potential as a type of business in Vietnam (U. S Commercial Service 2009a). The dependability and security in politic condition was the key accomplishment for KFC Vietnam to develop grows its business and become the market chief in Vietnam’s inexpensive food industry. Monetary Factors as of late, Vietnam’s financial development rate has every year expanded at 7 to 8. 5 percent and has been one of the most noteworthy on the planet. With the assessed increment in GDP 6. 5 percents in 2009, Vietnam is viewed as a genuine developing business sector for U. S financial specialists. In react to confront the high expansion rate, Vietnamese government executed a financial fix measures to balance out the Vietnamese Dong, slicing government uses so as to slow swelling (U. S Commercial Service 2009a). As indicated by the statistical surveying organization Nielsen evaluated the cheap food industry in Vietnam could develop by 40 percents and produce VND500 billion (Tuoi Treâ 2009). With points of interest on financial condition, KFC Vietnam has numerous chances to build up its piece of the overall industry, increment benefits and extend number of eateries to 80 (ITPC 2008). Socio-social Factors Due to the ascent of cheap food in Vietnam and the adjustment in dietary patterns of Vietnamese individuals, they were busier than at any other time so they would in general eat inexpensive food more regularly than customary suppers (Vietnamnet Bridge 2008). KFC consistently worried about the social, social and moral estimations of neighborhood network. Its eateries had done item adjustment so as to suit nearby tastes, societies and religion in Vietnam. This allowed KFC a chance to develop and build benefits in Vietnamese market. Innovation Factors KFC consistently bolster crafted by research advancement so as to present the new innovation. It utilized most recent innovation on machines and boilers with specialized test and support at regular intervals. It caused the cooking to turn out to be quicker to arrange and decreased the spending time in jail. KFC Vietnam additionally utilize online site to give clients another device to requesting by means of telephone. Later on, clients may likewise buy KFC items and perform online exchanges (KFC Vietnam 2008). 2. 2 Porter’s Five Forces Threat of new participants (Strong) As of late, Vietnamese government has applied Commercial Law that urges remote establishments coming to Vietnam showcase. Expenses for building up area, purchasing furniture and so forth are not high. Since the attention to American establishment organizations is solid, numerous Vietnamese organizations keen on taking belonging to work American establishments (U. S Commercial Service 2009b). The American’s potential new contestants could enter Vietnamese market are McDonald’s, Carls Jr, Burger King, Taco Bell, Subway and so on. Dealing intensity of providers (Moderate) The providers in Vietnam had moderate dealing power. KFC Vietnam took the gracefully of new and quality chicken meat from Thai-contributed CP Viet Nam Livestock Company and Long Binh which is a joint endeavor with France (ICARD 2004). KFC began helping nearby providers with mechanical help to improve their item. The solid relations among KFC and neighborhood providers brought down provider haggling power. Bartering intensity of purchasers (Moderate) The haggling intensity of purchasers in Vietnam is moderate and they have changing degree. Singular purchasers are less ground-breaking since they buy in little things. A purchaser for event, for example, birthday celebration is more grounded with the interest for more assistance and extra advancement like greeting card and markdown cost. Danger of substitute (Strong) Substitute contenders of KFC are for the most part little eateries that offer food administration. The danger is solid with the assortment in sorts and conventional Vietnamese taste, for example, Pho Hoa or Com Tam Moc. KFC needs to bring down this danger by upgrading its advancement so as to advocate items with the goal that the buyer will buy KFC as opposed to other substitute items. Serious Rivalry (Moderate) Threat of direct contenders is moderate in light of the fact that KFC is the market head in Vietnam with 75 cafés. There are two principle contenders: Lotteria and Jollibee (KFC Vietnam 2008). The danger may ascend in 2010 in light of the fact that Lotteria will expand their eateries to 80 outlets. With respect to this opposition, KFC likewise plans to development all out eatery to 100 units and as of late upgrades their administration by slicing short its conveyance time to under 30 minutes (Look At Vietnam 2008). 2. 3 Competitor Analysis Direct contenders: Lotteria and Jollibee Regardless of whether It Be Through Intensified Media Attention, Or Due To The Effor EssayThis is critical to client dedication and is urgent to the achievement of the establishment. †¢ The food quality is a primary key solidarity to KFC. Its quality is characterized by the Yum! Brand and constrained by the nearby establishments. The crude material that provided from nearby providers, fulfilled a worldwide guideline for quality meats. †¢ KFC has an enormous number of eateries in prime areas, for example, 45 cafés in HCM city (17 eateries in District 1 and 5 in region 3) and 19 in Hanoi (KFC Viet Nam 2008). In addition, KFC Vietnam for the most part planned to open cafés at general stores and exchanging focuses. With great areas, KFC’s showcasing and exercises/PR has been exceptionally solid (Kotler et al. 005) †¢ The preparing time for KFC plans is exceptionally speedy that brings progressively agreeable to clients. †¢ KFC is positioned as the most elevat ed among all chicken café brands for the comfort and assortment in menu with Vietnamese conventional dinners †rice. †¢ KFC has complex money related income which is support by Yum! Brands. 3. 1. 2 Weaknesses †¢ KFC eateries chains have not shrouded generally in Vietnam. It just focused on huge urban areas particularly centered a lot around HCMC (45 altogether of 75 eateries). †¢ KFC cost is still high for the normal salary of Vietnamese individuals particularly for the individuals who originate from different regions. †¢ KFC needs to give more consideration to improve the staff quality by offering additionally preparing. 3. 1. 3 Opportunities Fast development of 15-24 age bunch in Vietnam’s segment which is the primary objective fragment of KFC (Figure 1) †¢ The ascent of cheap food patterns in Vietnam showcase (CommonDreams 2009) †¢ The expansion in the Vietnamese salary particularly in HCM city and Ha Noi(Figure 2) 3. 1. 4 Threats †¢ The danger of solid rivalry in Vietnam’s cheap food industry. There are numerous contenders, for example, Lotteria, Jollibee, Pizza Hut and they will build their administration, nature of food and grow their piece of the pie. †¢ The danger of new contestants of American inexpensive food chain, for example, McDonald, Taco Bell and Carl’s Jr will enter Vietnamese market. †¢ The contender may hint the way that KFC render their menu with increasingly customary Vietnamese food to keep up the patterns. †¢ The possible danger of feathered creature influenza particularly in Vietnam that caused the expansion in crude materials. This can prompt the drop in benefit of KFC. †¢ The administration charges for diversifying can build every year. 3. 2 Key Successful Factors KFC’s key achievement factors are the solid brand name, the mystery formula and working in great prime areas. These practical upper hands made KFC become the market head in Vietnam inexpensive food industry. 3. 3 Issue Analysis In this segment of showcasing plan, SWOT examination is utilized to characterize the principle gives that the arrangement must address. The organization must think about the accompanying fundamental issues: ? Ought to KFC Vietnam grow the piece of the overall industry by expanding the quantity of eateries in HCM city, Ha Noi, Vung Tau, C

Great Expectations Book Report free essay sample

Desires by Charles Dickens Great Expectations is a bildungsroman, or a transitioning novel, distributed by Chapman amp; Hall in 1861, the story it’s set among the Marshes of Kent in London in the right on time to-mid 1800s. This is the tale about Pip, a vagrant kid who lives with his sister who is hitched the metal forger, the story follows the life of this kid, from his enlivening to life. The principle characters are Pip, Mrs. Joe, Joe Gargery, Miss Havisham, Estella, Abel Magwitch. , Mr. Jaggers, Herbert Pocket, Biddy and Bentley Drummle. Pip, is the primary character and is the storyteller of the story, Pip is a youthful vagrant kid who is being raised by his sister and her better half. Pip is exceptionally enthusiastic and a dreaming individual with a gigantic heart and he has a ton of desires throughout everyday life. Mrs. Joe is Pip’s sister which is a tyrannical figure to Pip, she is exceptionally yearning and her desire is to be something more that the spouse of the town smithy. She doesn’t love Pip. Joe Gargery is the spouse of Pip’s sister, and he is the town metal forger, he truly cherishes Pip and he take care about him, he is quiet, peaceful and kind, he truly endured when Pip treated him so terrible. Miss Havisham, a rich old woman who lives in a château manor known as Satis House, Miss Havisham is a severe lady who was abandoned at the raised area on her big day, some time in the past. She stills utilizing her wedding dress and the decaying wedding cake stays on the supper table. She raises Estella to be the device of her vengeance, preparing her excellent ward to break men’s hearts. Estella, is the wonderful Miss Havisham’s embraced kid, she is the pound of Pip, he cherishes her even that she was freezing, barbarous, and uninterested in him. She generally disclosed to him that she has no heart. Abel Magwitch, is a convict who escapes from jail toward the start of the story and threatens Pip in the graveyard. in any case, the graciousness of Pip establishes a profound connection with him, and in view of this he chose to give all his cash to Pip and he becomes in Pip’s mystery advocate, financing Pip’s instruction in London through the legal advisor Jaggers. Mr. Jaggers is the incredible legal advisor employed by Magwitch to be Pips guardian. He is one of the most significant criminal attorneys in London. Herbert Pocket is the child of Matthew Pocket, Herbert becomes Pip’s closest companion and he helped Pip to get to the status of man of honor. He plans to turn into a vendor with the goal that he can bear to wed Clara Barley. Biddy, a benevolent young lady, Biddy gets to know Pip when they go to class together. At the point when Mrs. Joe turns into an invalid she moves into Pip’s home to mind of her. This young lady speaks to something contrary to Estella; she is plain, kind, moral, and of Pip’s own social class. Bentley Drummle, a terrible youngster who goes to coaching meetings with Pip at the Pockets’ house, Drummle is a minor individual from the respectability, and this causes him to feel defended in acting merciless toward everybody around him. The story starts on Christmas Eve when Pip meets a got away from detainee who undermines him to bring him food and a document to break the shackles of his legs, and Pip had no real option except to help. The following day, on Christmas, the detainee was caught and come back to the jail transport known as The Hulks. The detainee never uncovers that he was helped by Pip. Not long after Pip is sent to the home of Miss Havisham, where he met Estella, who is Miss Havisham’s embraced kid is extremely lovely and Pip right away succumbs to her. In any case, Estela is cold and far off and she doesn’t truly converse with Pip Then, Miss Havisham concludes that Pip needs to begin following the calling of metalworker, as his brother by marriage Joe, and Pip starts an apprenticeship at Joe’s smithy. Be that as it may, in any case, Pip is embarrassed about his work and family, and his most prominent wish is to become into a courteous fellow so as to be deserving of the adoration for Estella. One day Pip gets a visit from Mr. Jaggers, who advises him that an unknown supporter has left him a tremendous aggregate of cash and that he needs to move to London, where he will be raised to be a man of his word. Mr. Jagger will be Pip’s overseer. After this, Pip is persuaded that his supporter is Miss Havisham, and accepts that he is being prepared to be the future spouse of Estella. In London, Pip is raised by Mr. Mathew Pocket and makes an extraordinary fellowship with his child Herbert. While Pip was in London his sister passes on and he needs to go to the burial service, where he meets Estela once more. After some time, his riches and position change him, and he stills keep disgracing of Joe and Biddy who is Joes new spouse and he doesn’t’ need to know anything of them. He imagines that the relationship with them will influence on his relationship with Estella, who despite everything stays an incredible factor in his life. Indeed, even that she cautions him that she can’t love him, Pip endures in his adoration for her. One turbulent night, Pip, who as of now has 23 years of age, finds that his advocate is Abel Magwitch, the convict of some time in the past and not Miss Havisham. Despite the fact that Pip is embarrassed about Magwitch, is thankful and faithful, and means to secure him of the police who are searching for him. Herbert and Pip attempted to assist with getting away from Abel, however when they were going to do it, Abel is injured and caught. Abel bites the dust, yet, before this Pip finds that Estella is Abel’s little girl. During this time, Estella wedded Pips foe, Bently Drummle. Mrs. Havisham kicks the bucket, however not before she laments everything that she had done to Pip, and consequently she leaves some portion of her legacy to Herbert before she passed on. The story closes when Pip meets Estela after numerous years and disclosed to him that she had left Drummle. She and Pip bid farewell as companions and it appears that there’s an expectation that he and Estella will at long last end up together. This is a story that I truly delighted in to peruse, even from the outset I figured it would be an exhausting story, this one was including myself and turning out to be additionally intriguing a great many sections. I’ve never read a romantic tale like this one, the connection among Pip and Estella wakes up from the earliest starting point, even that she never were keen on him, she generally were his thought process to succeed and turn into a noble man. This story has numerous minutes that stand apart like the funnies ones just as the snapshots of tension, energy or acknowledgment. I’m extremely sure that you will appreciate perusing this book, I genuinely prescribe you to understand it.

Role of Entrepreneurship and Innovation in the Current Banking Crisis Essay

Job of Entrepreneurship and Innovation in the Current Banking Crisis - Essay Example Development and business have assumed a noteworthy job in the present financial emergency. Advancement is an adjustment in item, administration or the strategy for creation and showcasing, with the point of improving seriousness of a business in the market. It tends to be done consistently in the creation procedure, including presenting minor changes in the item in order to guarantee the business is constantly in front of different rivals in the market. (Feldman, 2001:21-24). Business enterprise then again is the way toward undertaking the danger of acquiring products and ventures at a specific expense and selling them at anticipated costs. It is the way toward consolidating numerous variables of creation in the production of new ventures. Advancement and business enterprise are significant for human presence. They have made people to progress to the present state whereby life has been caused simpler and basic items to have been made accessible. Mechanical headways through advancement aid creation of merchandise and enterprises in an increasingly successful and efficient w ay. Developments in correspondence and data innovation have made the world to be a worldwide town, making global business a safe house for business visionaries. The exploration procedure included assortment of speculations and ideas in business enterprise and development from different scholarly materials, for example, books, diaries, online articles and magazines. The data was painstakingly dissected and its importance to enterprise and development surveyed. A study of various methodologies in business enterprise and advancement gave definition, significance of enterprise and development all in all just as the job of enterprise and advancement in oligopolies. Ends were drawn from the consequences of the investigation of the data accumulated. Â

Domestic Law Approaches to Multinational Corporation Accountability - Free Essay Example

VII. Domestic Law Approaches to Multinational Corporation Accountability Although frequently noted that MNCs should abide by host country laws it is obvious that MNCs must do that, if they broke local laws they would not be allowed to conduct business (that is notwithstanding that in some cases local laws are not enforced), however this does not prevent MNCs from abiding by better standards, such as those of their home countries, nor does it absolve them from legal liability outside of host countries, which is regardless of host state policies that permit human rights violation because where those policies violate the human rights norms of customary international law, reliance on those policies and applicable host country laws will constitute connivance, collusion or complicity for which MNCs will bare the cost (in regard to cost it is important to consider the à ¢Ã¢â€š ¬Ã‹Å"limited liabilityà ¢Ã¢â€š ¬Ã¢â€ž ¢ of some corporate entities). Courts of MNCsà ¢Ã¢â€š ¬Ã¢â€ž ¢ home sta tes, and particularly courts in the US, have jurisdiction, recognise human rights issues as justiciable and the plaintiffs as having standing, and MNCs have not argued against these points. At the time of writing none of the cases have run full course, (recalling that BHP settled before the court made its decision), but there are relevant precedents in each jurisdiction which bide for the plaintiffsà ¢Ã¢â€š ¬Ã¢â€ž ¢ success. Furthermore, though the cases may be drawn out through processes of appeals by each party, there is also the likelihood, as occurred with BHP, that MNCs will offer compensation settlements before judicial decisions are ultimately made. On that point Cape is reported to be considering settling compensation with the victims of its asbestos operations[1]. Though such suits have not yet been initiated against the clothing industry, there is scope for them to proceed. Although discussion of these cases warrants comprehensive attention, the following overview is sufficient to show that MNCs are currently accountable to legal standards which protect human rights and are common to many legal jurisdictions. Additionally, in assessing MNCsà ¢Ã¢â€š ¬Ã¢â€ž ¢ accountability to domestic laws it should be borne in mind that these are a method of redress, not of preventative action. And while domestic laws outside of the countries where abuse has been sustained may provide some deterrence to MNCs, some MNCs can financially afford to bare the costs (which would be much better spent otherwise) and furthermore, some domestic laws, such as those of à ¢Ã¢â€š ¬Ã‹Å"inconvenient forumà ¢Ã¢â€š ¬Ã¢â€ž ¢ may incapacitate some victims in their ability to receive justice, because while MNCs can afford to travel the globe and access courts in different jurisdictions, the victims cannot, and even if they could, delays may benefit MNCs by reducing their costs because, as has occurred in the Cape litigation some 100 plaintiffs have died during the proceedings[2], and therefore, whereas preventative action is best achieved internationally through the WTO, justice to victims would also best be served by the recognition of their standing and causes of act ion in one international judicial forum. In this connection, United Statesà ¢Ã¢â€š ¬Ã¢â€ž ¢ courts are presently capable of deciding many of the relevant complaints of human rights abuse against MNCs. A. Deceptive Advertising Law Writing in the US context, Lu has suggested that one possible way to hold MNCs legally accountable for breaches of human rights is to apply deceptive advertising law to corporate codes[3]. Though his suggestion is for use of the United Statesà ¢Ã¢â€š ¬Ã¢â€ž ¢ Federal Trade Commission Act I S U. S. C. S 45 1999, his proposal is valid for other jurisdictions with laws protecting consumers from misleading or deceptive conduct, such as the Australian Trade Practices Act 1974 (Cth). Lu suggests that actions could be brought by consumers and NGOs seeking the remedy of à ¢Ã¢â€š ¬Ã‹Å"cease and desistà ¢Ã¢â€š ¬Ã¢â€ž ¢, to prevent the illegal conduct, among other available remedies[4]. Although this approach has not been tested, it may be a method consumers and NGOs could use especially against the apparel industry, because of its popular publication of corporate codes and the breadth of evidence establishing that they are not implemented[5]. One example of the use of deceptive advertising law to take action against an MNC is the case in the California Supreme Court of Kasky v Nike 2 C.D.O.S. 3790 (2002). This case revolved around Nikeà ¢Ã¢â€š ¬Ã¢â€ž ¢s possible liability for false statements made in relation to labour practices and working conditions, which were argued to be in violation of Californiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s deceptive advertising laws. Throughout the appeals process of this case, it was consistently held that the remarks made by Nike in relation to these matters should be classified as noncommercial speech, and thus should not fall within the scope of Californiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s deceptive advertising laws. The California Supreme Court did not agree. Rather, it classified the remarks made by Nike as being coincidenta l in doing business, and thus could not be afforded the constitutional protection of free speech under the First Amendment. Essentially the court applied the test of Bolger v Youngs Drug Products Corporation (1983) 463 U.S. 60, which held that Nike may not à ¢Ã¢â€š ¬Ã…“immunize false or misleading product information from government regulation simply by including references to public issuesà ¢Ã¢â€š ¬Ã‚ . The main issue that arose in this case was the fact that Nike had made these false and misleading statements while also referring to commercial matters, thus creating the problem of having to separate the commercial speech from the non-commercial speech. Non-commercial speech is generally regulated by the Constitution, through the First Amendment and its subsequent elaborations in the courts. Commercial speech is much less regulated in rigid terms, and falls within the jurisdiction of the individual states to regulate (or so it seems in the United States at least). However, the guidance given by this decision makes it clear that it is quite possible to commence an action against an MNC for deceptive advertising, particularly where that deception involves false or misleading representations made by that company. Nike sought to dismiss the allegations made by a number of media outlets that highlighted Nikeà ¢Ã¢â€š ¬Ã¢â€ž ¢s alleged mistreatment of its overseas subcontractors involved in manufacturing Nikeà ¢Ã¢â€š ¬Ã¢â€ž ¢s sporting apparel through press releases and promotional campaigns claiming that these allegations were false. It was this response by Nike that triggered the plaintiffs to commence an action pursuant to Californian state advertising laws. The US Supreme Court eventually heard the case, where the majority decided to dismiss the writ of certiorari on the basis of jurisdictional issues. This was mainly due to procedural issues, such as the California Supreme Court not entering a final judgement at that time. However, Breyer J (in his disse nting argument at 76) held that the threat of constructing state deceptive advertising laws in such a manner meant that a commercial speaker now had to take à ¢Ã¢â€š ¬Ã…“great careà ¢Ã¢â€š ¬Ã‚  when addressing matters of public concern, and had to exercise a great deal more care than his or her non-commercial opponents. The premise is that it would not foster debate between informed and knowledgeable parties, who were more than qualified to speak on the issue, as there was a substantial risk that one could be held liable under state laws if a statement was found to be à ¢Ã¢â€š ¬Ã‹Å"misleadingà ¢Ã¢â€š ¬Ã¢â€ž ¢ pursuant to them. However, it is important to remember that this is a dissenting judgment, and does not reflect the legally binding decision of the majority in the case. It does signify the attitude of the United States Supreme Court, however, should a writ of certiorari be granted in subsequent cases. It reflects the need for a balanced debate on an issue of public conc ern, and that the protection of freedom of speech is paramount in order to ensure this. As a result of the Nike case, it would appear that there is a cause that exists (in California, at least) that may allow an interested party to bring an action against an MNC on the basis of deceptive advertising. The attitude of the courts in relation to this course of action needs to be considered, however. While Nike lost its appeal to the Supreme Court in this issue, it was based solely on jurisdictional issues, and not on the merits of the case. Unfortunately the case did not proceed to be argued beyond procedural grounds, thus denying the possibility of clarifying the law in an authoritative sense. However, Breyer Jà ¢Ã¢â€š ¬Ã¢â€ž ¢s dictum indicates an attitude for the perseverance of debate and free speech, which may be reflected by the courts in jurisdictions where such a freedom is highly regarded. This course of action, therefore, is unreliable in the sense that the law is unclear and may be subject to review of a superior court on constitutional grounds. However, it does demonstrate that such an action can be commenced, and can succeed given the right circumstances. If a plaintiff can prove that the statements made by the MNC were motivated by commercial means, then it may well be the will of the court to uphold the claim, as such speech is not as highly governed by constitutional means as what non-commercial speech is. It is widely held that the constitutional protection of free speech exists to preserve democracy and debate, however if it can be proven that the speech was motivated by other means, an action may be able to commence against the company, pursuant to issues of jurisdiction and so forth, to be discussed in later chapters. B. Tort law In the cases against BHP and Cape, plaintiffs whose human rights were assaulted, have asserted negligence in breach of the law of tort, resulting in personal injuries giving rise to a right of compensatory, e xemplary, and punitive damages. Tort law imposes duties of care to protect people who can foreseeably be harmed by a party or parties activities. In regard to all the cases described here there is substantial support to found suits asserting that the injuries suffered by workers, victims of à ¢Ã¢â€š ¬Ã‹Å"securityà ¢Ã¢â€š ¬Ã¢â€ž ¢ forces, and residents local to hazardous facilities as the case may be, are reasonably foreseeable consequences of MNC activities, which are reasonably foreseeable by MNCs, giving rise to duties of care which have been breached, and for which MNCs are liable for compensatory, punitive and exemplary damages. Actions founded in tort law are being argued in the cases against Cape in the UK, and Shell, Unocal and Total and ExxonMobil in the US. While clear examples exist of parties undertaking claims through the tort law systems of various jurisdictions, it is important to understand if such a method of recourse is actually efficient enough to effect chang e on a global scale. David Howarth, a scholar on this topic, identifies three key issues with this type of claim, at least from the English perspective. They are: the content of the law, the nature of private law claims, and the effectiveness of common law principles as opposed to a more codified, legislative measure.[6] These, of course, can be carried over and adapted to most common law jurisdictions, thus these problems are typically uniform throughout these forums. These arguments appear to be relatively unfounded. The argument could be tendered that the common law is quite flexible, as is able to be applicable to a vast majority of cases, and is able to reach into areas where legislation would not dare to reach. The significant problem with tort law claims is the private nature of these actions, meaning that the plaintiff exercises a great deal of control over the matter, and would be permitted to exercise this authority where the matter was subject to a more codified criminal law. Tort claims are civil in nature, meaning that one can only sue for damages in relation to an injury caused by the defendant. This raises the issue of who should bear the liability in relation to the MNC: the director(s) or the company itself? This will be further explored in more detail in the following sections. Essentially, in a tort law action, the plaintiff is able to control when the action should commence, and whether or not to settle the matter out of court, which means that the plaintiff does wield a great deal of control over the proceedings. A criminal action would not present such problems, as an action would normally derive from the state concerned, and would not be a matter for private resolution. Additionally, one must question the ability of a monetary penalty to effect any long term change in the way the company is going to go about its business. Given that an MNC is effectively a capitalist juggernaut, and deals strictly in monetary terms, a mere damages settle ment may in fact be more beneficial to the company than criminal charges. It may also allow the company to negotiate some form of confidential settlement with the plaintiff, which may then serve to allow the company to avoid much of the media attention that would have otherwise been generated by criminal charges. It needs to be considered, then, whether an action in tort is perhaps the best method for pursuing an action against an MNC. While it may well be that an action in tort may be the only avenue open to a private indidivual or group, it needs to be considered whether such an action will be able to evoke any change in the MNCà ¢Ã¢â€š ¬Ã¢â€ž ¢s conduct. Tort law can become quite flexible in its ability to be applied to a variety of cases, especially in common law jurisdictions, however given its private nature it can only be argued that it protects private interests more so than public interests.[7] There is little disputing its effectivness in these private cases, as was de monstrated by the cases mentioned above. However, an action in tort law would lack the impact of a criminal trial, given its private (and contractual, in the event of a settlement) nature. Additionally, the common law tort system operates essentially as a fault-based system, punishing those where a breach of a duty occurs. With regards to environmental law principles at least, this would be an inefficient method of pursuing such an action, as most pollution incidents occur as a result of a number of unforeseeable circumstances, but give rise to damage.[8] The ability to apportion fault upon a party for these circumstances becomes difficult, and thus it is upon the plaintiff to prove that the law in relation to this area is not fault-based, which is near impossible given the established legal principles and doctrines in most common law jurisdictions. In any event, tort law does not serve to protect the interests of the public as a whole, rather it serves to compensate a private party for the damage or injury it has suffered as a result of the actions of the other party. While the law is flexible in tort, it is not flexible enough, or public enough, to amount to protecting the interests of the public as a whole. It is impratical to use this method of recourse where a plaintiff would be seeking to protect the public interest, and rather should leave such a decision up to the state to pursue criminal charges where available. Of course, if the plaintiff has suffered a loss in some way, then tort would become significantly more appealing, and understandably so. C. Principles of the à ¢Ã¢â€š ¬Ã‹Å"Colour of State Authorityà ¢Ã¢â€š ¬Ã¢â€ž ¢ and the United States Alien Tort Claims Act The current cases against Shell, Chevron, ExxonMobil, and Unocal and Total are based in the US Alien Tort Claims Act (28 USC 1350) as supplemented by the Torture Victim Prevention Act (28, U. S. C. ~ 1350 App)[9]. The ATCA has been interpreted to mean that torture and other tortiou s violations of human rights, and violations of the law of nations or of a treaty of the United States, perpetrated under the à ¢Ã¢â€š ¬Ã‹Å"colour of official authorityà ¢Ã¢â€š ¬Ã¢â€ž ¢, violate universally accepted norms of international human rights law, and that such violation constitutes a violation of the domestic law of the United States, giving rise to claims under the ATCA whenever the perpetrator is properly served within the borders of the United States, and that the ATCA reaches the conduct of private parties when their conduct is undertaken under the colour of state authority, or violates a norm of international law that is recognised in the conduct of private parties[10]. The à ¢Ã¢â€š ¬Ã‹Å"colour of state authorityà ¢Ã¢â€š ¬Ã¢â€ž ¢ principle has many precedents in United States law, and it particularly lends itself particularly in describing MNC contracts for employment of state military forces, as well as slave labour, and this argument is being made in the case s against, Shell, Chevron, ExxonMobil, Unocal and Total. In addition it is worth noting that other MNC actions also have the à ¢Ã¢â€š ¬Ã‹Å"colour of state authorityà ¢Ã¢â€š ¬Ã¢â€ž ¢, for instance, in regard to BHP, where in its efforts to avoid liability under Australian law, BHP instructed its lawyers Allens Arthur Robinsons, to draft legislation for the Papua New Guinea (PNG) Government, which they did and the PNG Government enacted as law, declaring that suing BHP, in PNG and elsewhere, or giving evidence against it was a new criminal offence for which the Plaintiffs and their lawyers could be gaoled, that the new law was prohibited from being challenged as being contrary to the PNG constitution, and, if somehow someone was successful in obtaining a judgement against BHP this constituted them as a debtor to BHP of the sum of the judgement[11]. Furthermore, where host states leave human rights to the private sphere, and MNCsà ¢Ã¢â€š ¬Ã¢â€ž ¢ operations, or the actions of MNC s directors or other staff affect those public rights, those actions may also be considered à ¢Ã¢â€š ¬Ã‹Å"coloured by official authorityà ¢Ã¢â€š ¬Ã¢â€ž ¢. Additionally, the governments of the United States and the United Kingdom together with relevant participants, have, in the Voluntary Principles on Security and Human Rights significantly recognised that MNCs act under the colour of state authority by directing companies to be mindful of the best standards embodied in the UN Code of Conduct for Enforcement Officials and UN Basic Principles on the Use of Force and Firearms by Law Enforcement Officials, which were previously applicable only to states. And furthermore participation by MNCs in The Global Compact, and adoption of Voluntary Codes of Conduct shows that MNCs themselves acknowledge that they sometimes act under the colour of state authority. The US Alien Tort Claims Act initially formed part of the Judiciary Act 1789, and remained in a state of disuse for much of the following two centuries. It is argued that the limits of the Alien Tort Claims Act were not tested very extensively until the case of Filartiga v. Pena-Irala, 630 F.2d 876 (2d Cir. 1980), which served to extend the jurisdiction of the United States courts to a more global scale. Essentially, this case involved a seventeen-year old Paraguayan boy (Filartiga) being kidnapped and tortured by a Paraguayan police official (Pena-Irala), and murder charges were brought against Pena-Irala, but the case did not progress far. The appellants argued that the US courts has original jurisdiction over the matter as the claim of wrongful death was argued to violate numerous international treaties, such as the UN Charter, the UN Declaration on Human Rights, the American Declaration of the Rights and Duties of Man, among others. These customary international laws were argued to fall within the scope of the à ¢Ã¢â€š ¬Ã…“law of nationsà ¢Ã¢â€š ¬Ã‚  provision in the Alien Tort Claims Act for the pu rpose of bringing a claim pursuant to it. The court held that it did have jurisdiction over the issue as, not only did it violate international law, the complaint was also served while both parties were inside the United States. Eventually, the Court held that Pena-Irala was guilty of such breaches of international law, and accordingly awarded the Filartiga family damages of approximately US$10.4 million. This case was one that broadened the scope of the US Alien Tort Claims Act to an extent that it may allow for a reasonable method of pursuing an action against a company for breaches of human rights. However, in the years since the Filartiga case, the US courts have handed down a number of decisions that have implemented a number of obstacles for plaintiffs to overcome. These were best highlighted by Sukanya Pillay, an academic on this very subject, who contended that: Notwithstanding Filartiga and initially positive judicial interpretation of plaintiffs rights and jurisdiction under the ATCA, the ATCA decisions began creating a pattern of high threshold obstacles for plaintiffs to overcome. First of all, U.S. courts narrowly interpreted their jurisdiction to hear claims of torts which violated jus cogens norms; however, this is problematic because in the context of human rights, very few rights have been recognized as attaining jus cogens status.[12] This means that international law on human rights has not reached the status where it is deemed to be compelling law; rather it would appear that the courts have merely used these as a form of guideline when deciding these cases. Pillay went on to say: Secondly, the torts needed to be committed as part of state action, and if against an individual, the individual needed to have been acting on behalf of the State. A third high threshold obstacle is the defendants arguments of forum non conveniens which have been successful in avoiding jurisdiction for ATCA claims for violations of economic, social and cu ltural rights.[13] Forum non conveniens will be covered in more detail in a later chapter, however it essentially means that the forum (i.e. the court and the jurisdiction) is simply not à ¢Ã¢â€š ¬Ã‹Å"convenientà ¢Ã¢â€š ¬Ã¢â€ž ¢ to hear the matter. For example, in the Filartiga case, the defendantà ¢Ã¢â€š ¬Ã¢â€ž ¢s argument of forum non conveniens was rejected on the basis that Paraguay was not more appropriate to hear the matter than the United States, given that the procedures of the Alien Tort Claims Act had been held to have been satisfied. While it was rejected in the Filartiga case, there have been some decisions where this argument has been upheld.[14] It is the case of Aguinda v Texaco, 303 F.3d 470 (1997), among others, that has determined that the Alien Tort Claims Act does not present an effective means of pursuing an action against an MNC for violations of human rights. While the procedure required for commencing an action against an MNC may be easy to satisfy ( perhaps more so than other domestic courts), the factors that need to be considered in relation to a tort claim in the United States by a foreign party are enormous. There is every chance that a US court may seek to dismiss the action based either upon grounds of non-compelling law, or even on the grounds of forum non conveniens. Additionally, as mentioned in other chapters, a civil suit may not be the best way to pursue a claim against a corporation in any event, due to the monetary nature of the penalties imposed, thus questioning the effect of any judgment handed down. A loss in a civil suit for a corporation does not have the same condemnatory effect of being found guilty under criminal charges. The Aguinda case held that environmental torts are of less significance, and of less legal value, than a civil or political tort, thus also questioning whether such an action would succeed in the case of mass pollution or environmental damage. The precedent has been set by the American c ourts, and it is one that is virtually assured of being considered if a similar case is found before them in the future, thus questioning the ability of such a claim to be won. D. à ¢Ã¢â€š ¬Ã‹Å"Joint Enterpriseà ¢Ã¢â€š ¬Ã¢â€ž ¢ or à ¢Ã¢â€š ¬Ã‹Å"Joint Ventureà ¢Ã¢â€š ¬Ã¢â€ž ¢ Liability A proposal which is similar to the principles of colour of state authority is made by Muchlinski, who suggests that the principles of à ¢Ã¢â€š ¬Ã‹Å"Joint Enterpriseà ¢Ã¢â€š ¬Ã¢â€ž ¢ or à ¢Ã¢â€š ¬Ã‹Å"Joint Ventureà ¢Ã¢â€š ¬Ã¢â€ž ¢ liability could be applied in cases where à ¢Ã¢â€š ¬Ã…“it can be shown that an MNC obtains material economic benefit from operating in an environment where it knows that the business venture in which it is engaged involves, state-sponsored violations of human rights, or where, in extreme cases, the firm itself engages in such violations in the course of operating the venture, that firm will be directly liable for those violations on a joint and several basis w ith the host state, irrespective of the private legal status of the firm, or of the formal relationship between the host state and the firm, so long as it can be shown that the two were collaborating in the conduct of the venture.à ¢Ã¢â€š ¬Ã‚ [15] While this is a valid suggestion, and is being argued in the cases against Unocal and Total and ExxonMobil, there is no reason for inclusion of a requirement that the MNC be shown to obtain à ¢Ã¢â€š ¬Ã‹Å"material economic benefità ¢Ã¢â€š ¬Ã¢â€ž ¢ or any benefit at all, what is pertinent is that the MNC was collaborating with the state. Perhaps the most illustrative example of a joint venture between the state and an MNC would be the continuing growth of natural resources exploration in developing countries. The allowance of MNCs to use developing nations to further their capital growth also provides an attractive financial gain to the host government, as academic Michelle Flores comments: Large multinational companies are eager t o accept these opportunities, and are aided by their respective industrialized countries. Billions of dollars are being poured into the depleted coffers of developing nations. This infusion of capital and increased exploration and development have [sic] coincided with an increase in environmental consequences.[16] She went on to add: Most developing nations lack an environmental regulatory program and/or the enforcement capability to ensure adequate protection of their environment and natural resource reserves. Postponing exploration and development of these resources until environmental controls are in place is not an option. One of the few realistic opportunities a developing country has to improve its standard of living lies in the development of its natural resources. Creation and implementation of competent environmental regulatory programs would take years and delay desperately needed revenue.[17] In other words, the main problem confronting MNCs is the ever-changing climate of environmental regulation, thus an MNC generally assumes some risk when co-operating with a developing country. Flores also contends that the main rationale of a joint venture with a host government is to à ¢Ã¢â€š ¬Ã…“share all profits and liabilityà ¢Ã¢â€š ¬Ã‚ .[18] This means that the two parties normally share the burden associated with such a rapidly changing and developing socio-economic climate, and thus are not necessarily able to hold each other accountable if environmental changes were not within the comprehension of the two parties at the time the joint venture agreement was formed. Joint venture agreements between a company and a state are often usually contractual in nature, and thus normally specify the remedies available to each party, and the obligations of each. Given the rapidly changing environment of a developing nation, it could be contended that a change in environmental law or policy within that jurisdiction was outside the comprehension of th e parties at the time the contract was formed, given the political uncertainty that is provided by a developing nation. Thus, it would be difficult to maintain a case against an MNC for a breach of a joint venture agreement. The basic principles of contract law also make it difficult for third parties to commence an action against either party as a result of the agreement, as one of the key requirements of a contract is privity between the two parties. Essentially, if the state felt that the MNC was not complying with the requirements of the joint venture agreement, it may be able to pursue remedies available to it within the terms of the joint venture contract, such as domestic or international courts, or even arbitration.[19] The loss of such a lucrative contract (or a threat thereof) may be enough to force an MNC to rethink its corporate strategy; however as for a broad change across the MNC community, this remains to be seen. Joint venture agreements are effectively contracts between two parties, and thus the remedies are limited to those two parties. There is little scope for someone to bring an action against an MNC unless they represent some position of authority from within the state concerned. Thus, other affected parties need to turn to other domestic law options in order to seek relief from any human rights breaches of an MNC. E. Revoking Corporate Charters Human rights lawyers together with NGOs in the US are petitioning the Californian Attorney-General to ask the District Court to revoke Unocalà ¢Ã¢â€š ¬Ã¢â€ž ¢s corporate charter, asserting a MNCteenth century US legal precedent permitting the revocation of corporate charters for socially irresponsible conduct. They assert that Unocal has through exploiting slave labour, participating in human rights abuse, and repeated environmental destruction, lost the state concession to do business, that its charter should therefore be revoked and corporate assets sold to more ethical business manag ers[20]. This legal principle operates on the premise that à ¢Ã¢â€š ¬Ã…“the citizens of every state, acting through their attorney general, have, and have always had, the legal authority to go to court to revoke the charters of corporations that violate the lawà ¢Ã¢â€š ¬Ã‚ .[21] There is little case law to suggest that such a principle may be successful, as the concept of a duty existing for a corporation to protect the environment is not very well established. It is clear, however, that a corporationà ¢Ã¢â€š ¬Ã¢â€ž ¢s charters can be revoked for administrative reasons, such as a criminal offence, or the failure to pay taxes.[22] The principle that a corporationà ¢Ã¢â€š ¬Ã¢â€ž ¢s charters can be revoked if they commit illegal acts can be construed to mean that it will have effect if the corporation breaches a statutory or common law principle that applies alike to corporations and natural persons.[23] As mentioned, there is little case law to support the theory of such law ex tending its scope to include environmental damages and actions, however it could be concluded that it may extended to labour practices and other similar corporate activities that are enforced by statute. This may lead to the ability of the state to commence an action against a company to revoke its corporate charters in these circumstances, but otherwise this concept remains somewhat untested and underdeveloped. However, there is nothing to suggest that a court would not uphold an administrative decision by the attorney-general to revoke corporate charters on such grounds either, making this a quite interesting area of law to keep an eye on for the future. It is apparent that the decision to revoke a corporationà ¢Ã¢â€š ¬Ã¢â€ž ¢s charters is one that is purely administrative in nature, and not one that can be discovered by reference to statute or case law. It is clear that the attorney-general most certainly retains the regulatory power over corporations in relation to their cha rters, and may revoke or suspend them when there is good cause to do so. The case law does show examples of corporate charters being revoked in relation to illegal acts; however it is unclear whether the law will extend far enough to include environmental damages as illegal acts for the purposes of the common law principles. If one could substantiate the fact that environmental damage is enforceable as an illegal act through relevant state or federal laws, then one may have a case to put to the appropriate attorney-general to revoke those corporate charters. One of the main issues is that, in the United States at least, each state maintains control over its own corporations, and cannot assume control over corporations that are not incorporated and organised pursuant to the laws in that state.[24] What this essentially means is that it is difficult to establish a universal standard with which corporations must abide by, as it differs considerably amongst the fifty different jurisdict ions within the United States. While there is no law to suggest that the state has the power to do this, one must compare the US system with that of, say, Australia, which draws its corporate governance from the Corporations Act 2001 (Cth), thus creating a federal standard for corporations to abide by in this jurisdiction. In summary, it is clear that the power to revoke corporate charters may exist in law but, in any event, this is more an administrative decision which may be subject to judicial review than a legal decision. It is one that can be made in the United States by the individual stateà ¢Ã¢â€š ¬Ã¢â€ž ¢s attorney-general, who obviously must be convinced of the idea. The main advantage of this method is that one may avoid the possibility of long and arduous legal proceedings in order to achieve a desired result against an MNC, but it may well be the will of the courts to overturn this decision if that believe it was not applied according to law. The lack of rigidity of such a course of action is a cause for concern, as it may not effect any long-term permanent change in a companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s behaviour. However, it is certainly an avenue worth considering, and is very much dependant on two factors. Firstly, it needs to be established in state law that the act was illegal. Secondly, the state needs to be willing to take action against the company. It is quite a drastic step for a state to revoke a companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s license to trade in that jurisdiction, and it may be met by political opposition. Such is the problematic nature of administrative power in a democracy. F. à ¢Ã¢â€š ¬Ã‹Å"Lifting the Corporate Veilà ¢Ã¢â€š ¬Ã¢â€ž ¢ Lifting the corporate veil is a phrase used to describe the legal process of discerning the true nature of control over corporate entities, which lies with human beings, such as executive officers, directors and managers and other corporate officials. When the à ¢Ã¢â€š ¬Ã‹Å"corporate veil is liftedà ¢Ã¢ ‚ ¬Ã¢â€ž ¢ the responsibility of those people for the conduct of the corporation is revealed[25]. One current case against Brian Anderson, a former Managing Director of the Nigerian subsidiary of Royal Dutch Petroleum Company and Shell Transport and Trading Company, p.l.c., is asserting his personal liability to account for the wrongs committed by Shell in Nigeria. The allegations include: execution; crimes against humanity; torture; cruel, inhuman or degrading treatment; arbitrary arrest and detention; violation of the rights to life, liberty and security of person and peaceful assembly and association; wrongful death; assault and battery; intentional infliction of emotional distress; negligent infliction of emotional distress; and negligence, as part of a pattern of collaboration and/or conspiracy between Shell and the Nigerian Military to violently and ruthlessly suppress any opposition to Shellà ¢Ã¢â€š ¬Ã¢â€ž ¢s Nigerian Operations[26]. Similar charges can apply to other MNC staff where they have exercised their authority in ways which have resulted in wrongs. The concept of the corporate veil is two pronged. Firstly, it is used to protect the members of the company (i.e. the shareholders, directors and creditors/debtors) from becoming personally liable for the conduct of the company as an entity. Secondly, it can also be used by an MNC to avoid liability for the conduct of one of its subsidiary companies (possibly in another jurisdiction), unless the veil can be lifted by way of a plaintiff proving some sort of agency-type connection between the two companies. In addressing the first aspect of this principle, an incorporated company is treated (from a legal perspective) as a separate legal entity, which absolves its members from personal liability in relation to the company, beyond their share price contributions. The most illustrative example of this occurs in the UK jurisdiction, and is commonly cited by many common law authorities. The case of Sa lomon v Salomon and Co [1897] AC 22 effectively gave rise to the notion of a limited liability company, which is treated as distinctly and legally separate from its members. In other words, unless there is some pressing need to lift the corporate veil and hold the members or directors of the company liable, the court will generally be reluctant to look toward apportioning liability beyond that of the separate legal identity of the company. However, the law has developed to such an extent that the courts now do realise some instances where the veil of incorporation needs to be lifted in order to hold the members of the company liable. For example, in New Zealand, the court held that the veil may be lifted in such circumstances that would require a à ¢Ã¢â€š ¬Ã‹Å"substantial injusticeà ¢Ã¢â€š ¬Ã¢â€ž ¢ to be avoided (Chen v Butterfield (1996) 7 NZCLC 261,086), as well as Australia (Briggs v James Hardie Co Pty Ltd (1989) 7 ACLC 841). Australia demonstrates far more reluctance to lift the corporate veil then what the English or American courts do, and only tend to do so in circumstances where an advantage would be obtained by the court to do so (Repatriation Commission v Harrison (1997) 148 ALR 590). The English courts demonstrate a willingness to lift the corporate veil in order for the directors or members of the company to be held accountable for a criminal offence, such as the avoidance of excise duty (Re H Others (restraint order) [1996] 2 All ER 391). This essentially gives light to an argument that would suggest that the corporate veil could be lifted in times where the directors needed to be held personally liable for criminal conduct, even though there is a reluctance by some other Commonwealth jurisdiction to follow this lead. Nevertheless, this means that one could pursue the directors of a company for a breach of a human rights convention or protocol, where this has formed part of the relevant jurisdictionà ¢Ã¢â€š ¬Ã¢â€ž ¢s criminal code. It shows that jurisdictions are willing to lift the corporate veil for such events and, while this may not carry much weight in a non-Commonwealth court, it does show that there is a possible argument for this to occur. This would probably be the most practical way for one to seek recourse against the director of a company who has committed a criminal breach and, provided that the veil of incorporation can be lifted in regards to corporate groups (as discussed below), there is an ability to bring criminal charges against the director of a parent company for the conduct of a subsidiary. This would then support, in principle, the case involving Brian Anderson and Shell Nigeria, which was discussed above. Of course, one would need to establish jurisdiction of the forum in order to consider this option, which will be discussed in sections to follow. While the corporate veil can certainly be lifted in order to pursue liability for offences against the directors and officers of the company, it also tends to create problems for those pursuing a claim against an MNC in its home jurisdiction due to the uncertainty of the corporate structure itself. In other words, should a parent company become liable for the conduct of its subsidiary company, or should the two be treated as completely and legally separate, thus granting the benefits of the corporate veil? This is a difficult question to answer, and more often than not it can cross jurisdictional borders in order to be answered, making it even more difficult. In the Commonwealth jurisdiction, thus affecting the United Kingdom and Australia as two examples, there is an English case that would suggest that the corporate veil could be lifted where one company is simply acting as an agent for another (Smith, Stone Knight Ltd v Birmingham Corporation [1939] 4 All ER 116). This case involved the compulsory acquisition of a property where a subsidiary company was trading, yet the parent company owned, and the argument was tendered that because the parent company wholly owned and controlled the subsidiary company, it had suffered the loss as a result of the action by the local authority. It is important to note that this case does not ignore the separate legal status of the two companies in its entirety, rather it gives rise to certain circumstances where this legal separation could be waived. Essentially then, this case means that where the two companies demonstrating an agency-like relationship, the two companies can be treated, for legal purposes to be one. This principle has been further distinguished in Australian law by the case of Spreag v Paeson Pty Ltd (1990) 94 ALR 679, thus confirming its place as an accurate representation of the circumstances that need to arise in order for the corporate veil to be lifted. If one succeeds in lifting the corporate veil, one then allows the entire MNC group to be subject to the law of the home state of the subsidiary company, thus allowing a claim to be brought aga inst the entire corporate group.[27] It makes the parent company liable for the conduct of the subsidiary company in the jurisdiction in question, which may be able to affect some form of direct redress against the company responible in a more direct fashion. For example, if a company was to commit an act that was in breach of criminal law in Australia, and the parent company was based in the United States, one may be able to seek to commence an action against the US parent company for the actions of the Australian company, provided that the plaintiff could establish a certain amount of control and influence exerted by the parent over the subsidiary. This may make it easier to affect a direct change against the parent company, as otherwise the two companies could be treated as distinctly separate and thus the MNC in its entirety would not be held accountable for the subsidiaryà ¢Ã¢â€š ¬Ã¢â€ž ¢s actions. G. à ¢Ã¢â€š ¬Ã‹Å"Corporate Criminal Liabilityà ¢Ã¢â€š ¬Ã¢â€ž ¢ The OHCH R has pointed out that à ¢Ã¢â€š ¬Ã…“anyone who commits acts of genocide, war crimes, crimes against humanity, piracy, or engages in slave trade will be violating international law and there could be individual criminal liability and punishment. Although corporate criminal responsibility is a notion which finds a place only in some legal systems, few would disagree that such acts need to be both prevented and punished.à ¢Ã¢â€š ¬Ã‚ [28] However, like most of the other domestic law approaches covered in this chapter, the effectiveness of corporate criminal liability is severely hampered upon the subject matter crossing national and jurisdictional borders. Additionally, the international law on corporate criminal liability is incredibly vague, if existent at all. This section seeks to explore these approaches to corporate criminal liability inside and outside jurisdictional borders, and consider the effectiveness of possibly invoking some long-term change in relation to MNC conduct . The International Criminal Court does not currently retain jurisdiction over legal persons (i.e. corporations) in an express sense. Rather, the ICC retains jurisdiction only over natural persons insofar as they relate to corporations. The proposed statute adopted by the ICC at the 1998 Rome Convention reads as follows: The Court shall also have jurisdiction over legal persons, with the exception of States, when the crimes committed were committed on behalf of such legal persons or by their agencies or representatives. The criminal responsibility of legal persons shall not exclude the criminal responsibility of natural persons who are perpetrators or accomplices in the same crimes.[29] In other words, the ICC only holds jurisdiction over a corporation where a director of that corporation has committed a breach on behalf of it, and not if the company as a whole has committed an offence. It is this gap in the international criminal law that makes it incredibly difficult f or one to pursue criminal charges against an MNC in international law for breaches of human rights, for example. Essentially, there is no enforcement mechanism against an MNC in international law where that company has committed an offence, unless it can be substantively determined that the offence occurred as a result of the actions of a natural person on behalf of the company. It is this gap in the international law that directs affected persons to seek remedy through the domestic law system and, because of the diversity and individuality, the standards for corporate criminal liability differ considerably depending on the jurisdiction concerned. Some general points need to be made about domestic criminal law, and even criminal law in general. Firstly, it needs to be considered that one must satisfy a higher burden of proof in a criminal case to secure a conviction than they would have to if the case was a civil matter. One must satisfy beyond reasonable doubt that the legal or natural person committed the offence, as opposed to the balance of probablity (i.e. 51%) in civil matters. However, the results that come with securing a criminal conviction are significantly more rewarding. For example, a criminal case may serve to attract more worldwide media attention to the issue at hand, and a conviction may send a condemnatory message to other companies on behalf of the state concerned, relaying the fact that the state has little tolerance of such actions. This may be more effective than a civil case as, while being easier to prove, they generally only deal in monetary terms, which is something that an MNC would have an abundance of. This means that an MNC may regard a civil settlement as the cost of doing business, which is effectively tax deductible. It may then adjust its budgets accordingly, thus compensating for that monetary loss. The point is that criminal law can be an extremely effective method of effecting change to an MNCà ¢Ã¢â€š ¬Ã¢â€ž ¢s conduct or attitude to issues of human rights, more so than the civil laws. If a state is confident that it can satisfy the higher burden of proof required in a criminal case, then it would be foolish not to pursue this course of action. The United States perhaps has one of the best structures for corporate criminal liability. It has established, among other things, the à ¢Ã¢â€š ¬Ã‹Å"aggregationà ¢Ã¢â€š ¬Ã¢â€ž ¢ test for corporate criminal liability. In the case of United States v Bank of New England (1987) 821 F2d 844 it was determined that the mens rea and actus reus was able to be constructed out of the knowledge and and conduct of several individuals. This effectively avoids directors of a company being able to fragment various aspects of conduct amongst several individuals in the hope of possibly avoiding liability. This is in start contrast to the English test of à ¢Ã¢â€š ¬Ã‹Å"identificationà ¢Ã¢â€š ¬Ã¢â€ž ¢, which determines that à ¢Ã¢â€š ¬Ã…“the person who acts is not spea king or acting for the company. He is acting as the company and his mind which directs his acts is the mind of the company. If it is a guilty mind then that guilt is the guilt of the companyà ¢Ã¢â€š ¬Ã‚  (Tesco Supermarkets Ltd v Nattrass [1972] AC 153). The problem with this common law principle is that it can unfairly favour large corporations, as it will only hold accountable those members of the company who are directors and high-level management, and will not reach to any conduct that may have been delegated by these people to the lower members of the corporate hierarchy. However, in both jurisdictions, it is clear that some form of corporate criminal liability is recognised, and is enforceable. It is impratical at this point to go through the ways in which corporations can be held accountable at criminal law, and the individual provisions of the relevant laws, rather it is the intention to recognise an ability for a corporation to be held accountable in the same way a natura l person can be punished through the criminal justice system. The differing standards of corporate criminal liability is a significant problem, and one that really does express a need to be addressed on an international level. For example, a multilateral treaty could be drafted that established certain standards of corporate criminal liability and enforcement mechanisms, thus creating a universal standard for such offences.[30] This would bring into line any jurisdiction that may be lacking an effective method of pursuing criminal charges against a corporation, and make it more effective to hold MNCà ¢Ã¢â€š ¬Ã¢â€ž ¢s accountable for their breaches of domestic criminal laws, especially those in relation to human rights. It would also avoid the need for messy and expensive proceedings to be carried out in the International Criminal Court, as it would be a redundant step in the process. Domestic criminal law appears to be the most efficient means of pursuing an action against a com pany, and thus this avenue should be explored in its entirety before a civil suit is commenced as a last resort. H. Fiduciary Obligations Corporate officers have fiduciary obligations to the corporation, and where they commit human rights abuses, which also jeopardise corporate wealth, or the charter of the corporation, or commit false or misleading conduct, or criminal acts, this may amount to breaches of fiduciary duties for which they can also be held personally liable to account. Perhaps the most pertinent example of this is the recent codification of directorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ duties in the United Kingdom, through the implementation of the Companies Act 2006. Prior to this, there existed an abundance of common law principles that governed the conduct of company directors. Sections 171 to 171 specifically codify these principles into a simpler format, which does not require one to be proficient in the procedures of legal research in order to determine them. They include t he following: A duty to act within their powers as a director of the company; To promote the success of the company, through considering all aspects of the business in the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s interests; A requirement to act in independent judgement when considering business matters, without undue collusion of coercion outside of the charters of the company; A requirement to undertake their role with due care, skill and diligence; A duty to avoid any conflicts between personal and business interests; A duty to not accept benefits from third parties; and A requirement to declare an interest in a prosposed business transaction. Upon considering these duties in relation to the question of MNC accountability for human rights breaches, it would be difficult to maintain a claim if it was brought about pursuant to these terms. Perhaps the only duty that could be argued in this way would be that of due care, skill and diligence; it could be argued that a director who was negligent in exercising his powers in that role by causing pollution, or some other breach of human rights code, may have breached this duty. However, there is little case law to support this theory and, in any event, the standard of corporate governance in relation to directorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ duties differs considerable between jurisdictions. For example, a director who is subject to more permissive rules in relation to fiduciary obligations may be less concerned about a business transaction involving a risk to the environment than they would be if they were subject to a much higher standard of corporate scrutiny and accountability.[31] The se new provisions in the Companies Act 2006 make no attempt to review or reconstruct the definitions of the individual general duties that have been presented by the courts;[32] rather the definitions are still left to the courtà ¢Ã¢â€š ¬Ã¢â€ž ¢s discretion. However, it would appear that the codification of these duties in legislation has made it significantly easier for a director to find out their duties, or at least basic guidance of them from the legislation, therefore now making it inexcusable for a director to not know their responsibilities in their position as director. The Act also makes it clear that the penalties that apply for breaches of these duties are still identical to those that were imposed at common law prior to the commencement of the Act. In other words, while the duties of directors have been codified beyond an excusable level of doubt and ambiguity, one must still resort to the common law in order to have a penalty imposed. This may work effectively in the e vent of one wanting to bring an action against an MNCà ¢Ã¢â€š ¬Ã¢â€ž ¢s director for a breach of their duty to the company, as the law still maintains the flexibility to apply and reach to a number of circumstances, whereas a codified format of these duties in a civil law jurisdiction may not be granted such elasticity. Essentially then, if a court does find that a director is in breach of their duties under the Companies Act 2006, then a director may be held criminally liable for their actions, or liable in a civil suit where that action has injured the company as a whole. This does seem to bear some similarity to lifting the corporate veil, which was discussed in an earlier chapter. The difficulty associated with pursuing such an action against a director can often vary from jurisdiction to jurisdiction, making it sometimes legally impossible to pursue a claim against a director. The Australian jurisdiction also specifies a number of key directorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ duties in i ts Corporations Act 2001 (Cth), in sections 180à ¢Ã¢â€š ¬Ã¢â‚¬Å"184. This bears a great deal of resemblance to the newly implemented UK system of enforcing directorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ duties in a way that the defence of mistake or misunderstanding of law is no longer maintainable. However, the fact remains that the Australian jurisdiction makes it difficult for one to sue a director for a breach of that duty unless the company has been duly incorporated in Australia, which differs considerably from the approach of the United States and Germany (which will be further discussed in the à ¢Ã¢â€š ¬Ã‹Å"forum non conveniensà ¢Ã¢â€š ¬Ã¢â€ž ¢ section to follow). The best way to approach this question of fiduciary duty is to consider it as a relationship similar to that of a trust. The members of the company act as the trustees (which act as the common law property owners of the company), conferring their property rights and similar upon the directors to exercise in good faith. The directo rs then have a fiduciary duty to protect the interests of this trust, as the Australian common law recognised through the case of Woolworths Ltd v Kelly [1982] WAR 1. A breach of this duty is a breach of the trust, and thus may be subject to some form of punitive or compensatory recourse. Directorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ duties can be an effective method of pursuing a claim against the director of a company, but the scope of the changing laws between jurisdictions can make it difficult for such a claim to proceed. In order to bring a claim in Australia, the company must be incorporated in Australia, for example. The same scope can apply to UK companies, as well as those in other states. This creates a problematic approach where a subsidiary company operates as an agent of the parent company in another jurisdiction, raising the question as to who should bear liability for a breach of these duties. All in all, it is generally an unreliable avenue to pursue, and other options really do n eed to be considered where they are available. A breach of directorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ duty may be an appealing one for civil suits involving injury to another party, however the chances of criminal charges being laid as a result of such a breach is questionable. In that regard, one must question the effect that such an action would actually have on changing the attitude of the MNC. If the civil suit was dealing strictly in money terms, MNCà ¢Ã¢â€š ¬Ã¢â€ž ¢s will generally have a great deal of cash flow and can make these settlements without injuring their bottom line so much. The same goes for company directors, who may also be bankrolled by the company. The only effective measure of invoking long term change may lie in criminal charges. I. Forum Non Conveniens It is also critical to recognise that suits in domestic courts encounter, among other things, challenges by defendants based on principles of forum non conveniens (inconvenient forum), and while this argument was not attempted by BHP, Australia being its country of incorporation, it has been argued in the other cases. Australias test for forum non conveniens has broad scope for allowing suits to go ahead in Australia[33]. But whereas Australia is not presently an open forum for suing all MNCs who do business here if Australia is not their home country of incorporation (and in regard to determining the home country, the place of incorporation is only one indication, whereas there are other concepts about this)[34], the United Statesà ¢Ã¢â€š ¬Ã¢â€ž ¢ and Germanyà ¢Ã¢â€š ¬Ã¢â€ž ¢s laws apply Enterprise Theory which binds MNCs to the laws of the country where they do business, hold assets, or where the à ¢Ã¢â€š ¬Ã‹Å"brainà ¢Ã¢â€š ¬Ã¢â€ž ¢ of their business is found to exist. Considering that, together with the ATCA and other relevant legal principles, if the United States applies à ¢Ã¢â€š ¬Ã‹Å"inconvenient forumà ¢Ã¢â€š ¬Ã¢â€ž ¢ laws appropriately[35] according to its own laws or by applying t he Australian test[36], it has the capacity to decide complaints of human rights abuse by MNCs wherever they have occurred because most MNCs conduct significant business operations from the United States. Given that a great number of MNCs tend to house themselves, or at the very least maintain an office or branch, in the United States jurisdiction it is important to consider the possible challenges that may face a party attempting to bring a claim against a foreign defendant within the jurisdiction of the United States judicial system. Fortunately, the United States is blessed with lucrative provisions when one is considering a choice of forum for international disputes and claims, such as the existence of civil juries and a very high level of pre-trial discovery that seems to be absent from most other judicial systems globally. The existence of these principles in the United States system obviously makes the possibility of having a claim heard there significantly attractive. But what if a defendant raises the issue of forum non conveniens? The United States has a quite liberal approach to establishing jurisdiction in relation to absent defendants, and is derived from the Fourteenth Amendment of the United States Constitution. This approach was adopted by the US Supreme Court in the case of International Shoe Co v Washington 326 U.S. 310 (1945), in which it was held that à ¢Ã¢â€š ¬Ã‹Å"minimal contactsà ¢Ã¢â€š ¬Ã¢â€ž ¢ were required in order to establish jurisdiction over a foreign party. Additionally, the Court held (at 316) in this case that the use of this extraterratorial power would not violate the rules of due process if it complied with à ¢Ã¢â€š ¬Ã‹Å"traditional notions of fair play and substantial justiceà ¢Ã¢â€š ¬Ã¢â€ž ¢. Essentially then, the test provided for in the International Shoe case holds that provided there is some form of minimal contact with the jurisdiction of the United States, and it was in the spirit of justice for this jurisdict ion to be established, then a United States federal court was able to be granted jurisdictional power to hear the matter, thus defeating a possible argument of forum non conveniens by a defendant. This common law test was further elaborated upon by the later case of Asashi Metal Industry Co v Superior Court of California 480 U.S. 102 (1987) in relation to a foreign defendant, and consists of two limbs (with the second limb comprising five key factors to be taken into consideration by the court). The test in relation to contact with the United States remains as the first limb, however the second limb in relation to reasonableness was elaborated upon by the court (at 113, citing Worldwide Volkswagen Corp v Woodson 444 U.S. 286, 292 (1980)), as needing to satisfy the following five tests: The burden on the defendant; The interests of the forum state in adjudicating on the matter; The plaintiffà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest in obtaining convenient and effective relief; à ¢Ã¢â€š ¬Ã‹Å"The interstate judicial systemà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest in obtaining convenient and effective reliefà ¢Ã¢â€š ¬Ã¢â€ž ¢; and à ¢Ã¢â€š ¬Ã‹Å"The shared interest of the several states in furthering fundamental substantive social policiesà ¢Ã¢â€š ¬Ã¢â€ž ¢. Essentially, these five tests comprise the grounds for reasoanbleness for the United States federal court system to be granted jurisdiction to hear the matter. These criteria serve to provide a balance between the interests of the two parties, as well as the interest of the United States in adjudicating on the matter, and provide a rigid formula that can be relied upon in current times to establish jurisdiction in the United States, and thus defeat a challenge of forum non conveniens. Of course, the argument of forum non conveniens cannot be relied upon where the United States is the sole judicial system granted jurisdiction to hear the matter, and no other forum is able to adjudicate (Gulf Oil Corp v Gilbert 330 U.S. 501, 507 (1947)). The United States, as previously mentioned, has quite a liberal approach to the notion of estblishing jurisdiction, however it does recognise the possibility that parties may tend to engage in a method of à ¢Ã¢â€š ¬Ã‹Å"forum shoppingà ¢Ã¢â€š ¬Ã¢â€ž ¢, which allows a plaintiff or defendant to select a forum on the basis of of more favourable provisions (Piper Aircraft Co v Reyno 454 U.S. 235, 252 (1981)). Ho

Examples Of Firms And Their Websites - 885 Words

Table 4. 1 Sample firms and their websites Sub-industry Firm name Ticker Website Downstream Marathon Petroleum Corp. MPC http://www.marathonpetroleum.com/ Phillips 66 Company PSX http://www.phillips66.com/EN/Pages/index.aspx Tesoro Corporation TSO http://tsocorp.com/ Valero Energy Corp VLO https://www.valero.com/en-us Equipment and Services Baker Hughes Incorporated BHI https://www.bakerhughes.com/ TechnipFMC PLC FTI http://www.technipfmc.com/ Halliburton Co HAL http://www.halliburton.com/en-US/default.page Helmerich Payne Inc HP http://www.hpinc.com/ National-Oilwell Varco, Inc. NOV https://www.nov.com/ Schlumberger Ltd. SLB http://www.slb.com/ Exploration and Production Anadarko Petroleum Corp APC http://www.anadarko.com/†¦show more content†¦The website, therefore, is perceived as a communication channel that promoting the relationship between the firm and its stakeholders. Smith and Alexander (2013) suggest that it is necessary to explore firms’ websites because they are a mode of communication by which firms interact with stakeholders. Hence, this study investigates 34 oil and gas firms’ websites and attempts to provide an in-depth analysis regarding how these firms present their CSR information through websites. The investigation is limited to the contents concerning CSR rationales, themes, and practices of the firm either to the whole society or to a stakeholder group. All above information is searched from â€Å"homepage†, â€Å"about us†, and â€Å"CSR/sustainability section†. Therefore, the unit of analysis is the combination of â€Å"homepage†, â€Å"about us†, and â€Å"CSR/sustainability section†, which is concerned with CSR rationales, themes, and practices. Nielsen (2013) claims that a firm’s homepage is valuable because it provides users material information about the firm. In addition, homepages are selected for website analysis because users form perceptions and make judgments about quality and functionality of the website based on initial impression (Ha and James, 1998). Under this circumstance, this study considers homepage as the main source for investigating the firm’s CSR practices. Overall, all selected websites starti ng on their homepages, and thenShow MoreRelatedA First Impression Is The Key Component Of Decision Making1109 Words   |  5 Pagessocial aspects of our lives. A very important and widely used tool providing a first impression is internet websites. Team 1 reviewed the websites of two CPA companies for the purpose of comparing a â€Å"Big 4† company website to that of a second tier company. According to the AICPA, there are more than 46,000 accounting firms in the United States. Deloitte Touche is rated the number 1 firm. 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The Controversial Topics Of Racism - 1106 Words

Controversial Topics Essay According to dosomething.org studies show that police are more likely to pull over and frisk blacks or Latinos than whites in New York city. 80% of the stops made were blacks and Latinos and 85% of those people were frisked compared to an 8% of white people stopped. This is one example of racial inequality going on today. Racism has many forms but is commonly known as â€Å"poor treatment or violence against people because of their race† (source: Merriam Webster). Racism is a very important topic that generally occurs all over the world. It impacts our society by creating a stigma against races. Examples of this are not being able to get certain jobs, and getting less pay than someone of another race and fighting against races . Racism goes against our rights as well. For example the constitution states that â€Å"All men are created equal† as well as The Civil Rights Act is a law outlawing racial and other forms of discrimination. Therefore our government is defying ri ght and laws. Although some progress has been made towards racial equality, America still remains a very racist country because people discriminate on your ethnicity, a lot of stereotyping, as well as minorities being looked down upon because of their cultures. Not everyone will agree that America is still a very racist country , and racism isn t the only issue causing inequality. However, there is still racism in our community. Some examples are: in Baltimore (1910) an africanShow MoreRelatedRacism : A Controversial Topic On Contemporary American Society1358 Words   |  6 PagesIntroduction Racism, a controversial topic in contemporary American society, has only been accentuated in recent years due to interracial violence, especially violence portrayed by white police officers on black individuals. 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H R Management

Question: Discuss about the HRM ? Answer : Introduction Spencer and Harris-Bowlsbey (2013) depicts that the process that enhances a person's work identity from the childhood age to the professional life is known as career development. It is also evident that every successful people have to undergo through this phase of development for attaining prosperity in life (Brown, 2015). This assessment will focus on two such leaders- Mark Zuckerberg and Donald Trump, who not only got success in their life but also become admiration to the community through their working procedure. Moreover, this assessment will also illustrate some career development theories-Hollands theory, Nancy Schlossberg Theory, Parsons' theory and Krumboltz's theory that best fits their career path. I will also highlight on the comparison of their values with that of mine so that I can explain the reason of my appreciation for these two leaders. Mark Zuckerberg is famously known for the development of the popular social networking site called Facebook and serves the role of chairman, chief executive officer, and co-founder of Facebook (Tucker, 2014). Mark Zuckerberg graduated in 2002 fromPhillips Exeter Academy and developed on February 4, 2004 (Lilley et al., 2012). Moreover, being a computer programmer, Mark Zuckerberg have taken regular initiatives for enhancement of Facebook like developing Wirehog, which is a friend-to-friend file sharing program that allows transferring files from Facebook, Beacon, a social advertising system that allows information sharing with friend based on their browsing activities (Lilley et al., 2012). Kirkpatrick (2012) also stated that Mark also developed Internet.org launched Internet.org is to connect people through the internet and make them able to create jobs and open up new markets. On the other hand, the other leader Donald Trump is not only the present President of United States but is an active American businessman, television personality and politician. Being born in the year 1946, Donald Trump started working for fathers company Elizabeth Trump and Son from 1962 and become the sole owner in 1972 (D'Antonio, 2015). In career life of Donald Trump, there are some biggest success and failures. Hall et al. (2016) mentioned that some of the successful career highlights are the renovation of Grand Hyatt Hotel, the establishment of Trump Tower, 40 Wall Street and Trump International Tower Chicago. However, Bronson (2012) furthermore highlighted the failed career initiatives- Trump International Resorts, Trump Ice, Trump University, Trump Mortgage, GoTrump.com, Trump Steaks and Trump Magazines and all these initiatives are not in existence at present times. Image 1: Hollands theory for Career Development (Source: Sharf, 2016) Hollands theory is one of the career development theories that are precisely related with Mark Zuckerberg, who utilises his competencies with people he prefers to work that is some of his college friends-Eduardo Saverin,Andrew McCollum,Dustin Moskovitz, andChris Hughes. Sharf (2016) also highlight that they together introduced Facebook to other college campuses that had resulted in their rapid popularity. Moreover, it can also be said that Mark Zuckerberg have also investigated that people usually prefers to keep contact with their school and college mates even after they leave the campus and this is the major concern for the development of Facebook (Swanson Fouad, 2014). However, in the case of Donald Trump, he prefers only Americans to work in the US and not a member of other nation. In comparison to Mark and Donald Trump, the only difference in this context is Mark prefer similar traits in human to work together while Donald prefers similar nationality irrespective of their compe tencies. Moreover, in terms of Krumboltz's theory, Patton and McMahon (2014) stated that sometimes unplanned events also provide career opportunities that drive success in the profession. However, in the case of Mark Zuckerberg, he did a primary research before formulating Facebook and take regular initiative for developing it; however, the sudden transition comes when businesspeople target this social media as an advertising platform. However, Krumboltz's theory of sudden event is perfect matches with Donald Trump's career. Pryor and Bright (2012) stated that Donald does not have any prior experience in the prior military or governmental service and is also the first person to become the U.S. president at 70. However, business moves like the renovation of Wollman Rink and Grand Hyatt Hotel and purchasing estates like Wall Street have brought his success but some worst business decision results in downfall his career profitability (Swanson and Fouad, 2014). Thus, it can be said in the context of Krumboltz's theory; Mark Zuckerberg have the curiosity to explore learning opportunities; while, Donald Trump focuses on flexibility to address a variety of circumstances by brainstorming ideas of that ensure success in business. Image 2: 4S model of Nancy Schlossberg Theory (Source: Anderson Goodman, 2014) Moreover, in Nancy Schlossberg Theory, change of roles, personal relationship and daily routines are a major concern. Donald Trumps nationality is American and possesses the religion of Presbyterian; while Mark Zuckerbergs birth country is America and considered him as an atheist (Anderson and Goodman, 2014). As mentioned earlier, Mark developed Facebook by considering the need of getting in touch with their old contacts and this is the trigger time in his case, on the other hand, Donalds membership of the birther movement and highlighted the Birther issue is the trigger point for opposing Barrack Obama for presidency (Rothwell and Diego-Rosell, 2016). Mark Zuckerberg always got the support from his family and acquaintances and had an intense social life; while, Donald Trump does not have a stable personal life. However, in the case of both leaders, they have seen the situation differently. Donald Trump had taken several methods of business in which some ideas leads to success while some of them failed. Experts believed that Donald Trump had taken these business decisions by evaluating his business abilities. Mark Zuckerberg also evaluates the social trends and the opportunities for technology in the market before the development of Facebook (Dodo, 2016). Anderson and Goodman (2014) stated that Mark also assesses knowledge of labour market and formulates new job opportunities for computer programmers. However, in both the cases, there is a huge job opportunity for efficient employees, which results in the betterment of the community. Pryor and Bright (2012) depicts that the only difference is that Mark identifies the global opportunity for every people while Donald Trump focuses only on the Americans. All these aspects illustrates the Frank Parsons career development theory. Conclusion I can relate my trait of valuing positive thoughts like Mark Zuckerberg and Donald Trump. I want to say that Donald Trump, on one hand, values he believes without considering the fact whether his decision will be fruitful or not; while Mark Zuckerberg values community and their wellbeing irrespective of their nationality and religion. In this case, my traits are similar like Mark Zuckerberg, who believes in skills and competencies rather than nationality. However, according to me, if I have to consider my nations people I want to train them for the kind of business that I want to start in the community. Moreover, I also do not prefer any sudden event that provides huge opportunity; while, I believe that if I can find a job that satisfies my skills and knowledge, I can get many opportunities that can ensure my success as I can predict the future consequences in that field. Thus, I am more similar to Mark Zuckerberg. However, I like the trait of Donald Trump that he kept his optimistic belief throughout the ups and downs of his life; however, he makes me believe that in spite of skills and knowledge in one field, career opportunities may come from another field, but we have to perform this responsibility efficiently. Reference List Anderson, M. L., Goodman, J. (2014). FROM MILITARY to CIVILIAN LIFE: Applications of Schlossberg's Model for Veterans in Transition.Career Planning Adult Development Journal,30(3). Bronson, R. D. (2012).The war at the shore: Donald Trump, Steve Wynn, and the epic battle to save Atlantic City. The Overlook Press. Brown, D. (2015).Career information, career counseling and career development. Pearson. D'Antonio, M. (2015).Never Enough: Donald Trump and the Pursuit of Success. Macmillan. Dodo, M. K. (2016). My Theory on the Trump's Phenomenon. Why Donald Trump? And Why Now?.Journal of Alternative Perspectives in the Social Sciences,7(4,593-611). Hall, K., Goldstein, D. M., Ingram, M. B. (2016). The hands of Donald Trump: Entertainment, gesture, spectacle.HAU: Journal of Ethnographic Theory,6(2), 71-100. Kirkpatrick, D. (2012).The Facebook effect: The real inside story of Mark Zuckerberg and the world's fastest growing company. Random House. Lilley, S., Grodzinsky, F. S., Gumbus, A. (2012). Revealing the commercialized and compliant Facebook user.Journal of information, communication and ethics in society,10(2), 82-92. Patton, W., McMahon, M. (2014).Career development and systems theory: Connecting theory and practice(Vol. 2). Springer. Pryor, R. G., Bright, J. E. (2012). The value of failing in career development: A chaos theory perspective.International Journal for Educational and Vocational Guidance,12(1), 67-79. Rothwell, J. T., Diego-Rosell, P. (2016). Explaining nationalist political views: The case of Donald Trump. Sharf, R. S. (2016).Applying career development theory to counseling. Cengage Learning. Spencer G.. Niles, Harris-Bowlsbey, J. (2013).Career development interventions in the 21st century. Pearson. Swanson, J. L., Fouad, N. A. (2014).Career theory and practice: Learning through case studies. Sage publications. Tucker, C. E. (2014). Social networks, personalized advertising, and privacy controls.Journal of Marketing Research,51(5), 546-562.